Rice Writes a Journal of Learnings and Teachings in his Album “Love Shouldn’t Cost A Thing”

The hip-hop sensation Jerard Rice, aka Rice is back with a banger. Already known for producing a diverse range of music with his ability to blend emotions with high bars, the artist from Massachusetts recently released his album “Love Shouldn’t Cost A Thing.” He is not only a great artist but an activist and neurodivergent creative who wants to create an impact in society with his work. Through this EP, he not only displays his musical prowess but also showcases his emotional depth in the lyrics. Let’s break this ten-track album and dive into Rice’s world. 

 Jerard Rice

“Love Shouldn’t Cost A Thing” spirals you into a full-circle moment of life experiences and human emotions. 

Featuring ten songs, “Love Shouldn’t Cost A Thing” is an amalgamation of emotional storytelling in the form of hip-hop music. Rice pens down his life experiences as an artist, activist and a neurodivergent creative, reflecting sheer honesty and swagger. The opening track “Starz,” sheds light on our inner self, urging us to not forget our brightness, especially during dark times. With infectious beat and tender tones, “New Jack” gives a message to rise from rock bottom to self-reinvention. One track that keeps you anchored with its high-octane energy is “Blog It.” It challenges the way public opinion latches onto people.

“Petty Love” is a heart break anthem with vulnerable, raw, and emotional music that surrounds you with the pain of lost love. Tracks like “C’est la Vie” and “Juice” are a beautiful confluence of R&B soul, hip-hop and classic music that create a fresh sound with heavy impact. “No Brady” ft. J Muzique is a tribute rap to former American football quarterback. It uses sports metaphor smartly to describe the leadership and ambition one needs to have in life.  As we move towards the end of the album, tracks like “Zoomzoom,” “Popeye,” and “Starvin” land straight into your ears and heart with topics like betrayal, identity, and hunger for impact. The album beautifully encapsulates the journey of love, life and human phases. 

Test the melodies down here:

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